DEAR BRANDS…

Last week was a trying week in the influencer bloggerverse for me. I’ve received email after email from brands who say they can’t compensate me for my work or brands who don’t email back after I’ve requested compensation for my work. I’ve been very successful in turning some of this around, negotiating deals that are beneficial for both parties and working towards helping brands better understand why even nano-influencers like myself deserve to be paid. Keep reading for 7 don’ts I have for brands. Brands and partners, if you’re reading this, I hope this helps you better understand why we ALL deserve to be compensated, treated fairly and valued for the work we do.

Dear Brands,

Don’t unfollow me because I asked for compensation for my content. We can still support each other as you work towards gaining the funds to compensate influencers such as myself. My work has value to, clearly you saw that when you checked my page out and started following me. Keep that same energy even after I ask for a fair wage.

Don’t ask for my media kit with rates if you never intended on paying me or even negotiating terms with me in the first place. My media kit is reserved for brands and partners that value me and my work and want to invest in that work and understand it’s important that partnerships they reach out about should be mutually beneficial for both parties so stop asking for my media kit unless you’re really interested in doing business with me.

Don’t assume that if I’m asking to be compensated for my work that I’m not willing to negotiate terms. If you give me the time of day, we can work out something that’s mutually beneficial for both parties. That may or may not include payment.

Don’t ghost me when I ask to be compensated for my quality content. It’s unprofessional and quite frankly, disrespectful. Send a quick email back letting me know you’re unable to provide payment for my services at this time. It takes you no time to do that and when you don’t, you wasted my time and make very clear that professionalism isn’t something your brand actually values!

Don’t wonder or ask why I’m requesting compensation. The resources used to create the content your requesting isn’t free, so why should my content be?

Don’t one-off me, and if this is a one time deal, be upfront! While compensation is important to me, so is building strong relationships with brands that genuinely care about my content and what I have to say, so if this is a one- off partnership, just say so. Making your expectations clear from the beginning really sets the stage for how you truly run your business and leaves no room for questioning brand intentions.

Don’t ask for 5,000 deliverables, but offer an unfair wage for it. The content you’re requesting takes time, money, and effort to make and when you offer an unfair wage, it really speaks to how much or how little you value the process and all it takes to create said content.

I had to get this off my chest because we’re all trying to build a brand here and at some junction you have to know that in order to make money you have to spend money. We’re all trying here and you have to really weigh your investments, but I refuse to continue providing quality work for no pay or unfair pay or providing quality work to brands without something (paid or unpaid) that shows they care. Sometimes, free products and exposure isn’t enough. Don’t get me wrong, I don’t mind a free partnership, but if that’s what a brand wants, I really need it to be beneficial to my brand as well. Let’s be fair, let’s be equal and let’s build relationships on the foundation of that fair and equal mindset. Influencers, we have to take time to understand our worth and work with brands that do too! It’s not all about the money. What I care most about is that my work is valued and my voice is heard and I shouldn’t have to yell to the rooftops for brands to understand that I’m worthy too.

Till next time.

Sincerely,

Deidra Marie

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